We have been developing WordPress websites for over ten years and websites in general for over sixteen years.

Why did we switch to WordPress

When The X Concept was created in 2001, we started developing websites in HTML with Javascript, then the trend went into Flash websites, so we started developing numerous flash websites. Having PHP/MySQL websites then became the norm, so we were creating web solutions from scratch that were hand coded, based on performance. Now those websites took a very long time to develop, and the WordPress CMS started to take over the world. Now wordpress powers over 25% of the websites on the planet.

Why you want to switch to WordPress

Wordpress is the most popular CMS on the planet, meaning that a lot of plugins are available to maximize it’s power and interactions with other applications.

Social Media Interactivity

The websites we develop are interacting with numerous applications, including Social Media (Facebook, Linkedin, Twitter, Google+) automatically. You publish a content marketing article on your blog, or add a new product on your e-commerce store, it will automatically publish on your social media.

CRM and ESP integration

When your visitors decide to become leads, they will fill in a form on your website, the results of those forms will automatically integrate in your CRM (Client Relationship Management) and ESP (Email Service Provider). This means that you will have faster access to your leads, and be able to be more reactive and responsive to their request, therefore moving them through the conversion funnel more efficiently.

Ease of update in WordPress

The days of static websites are long gone. We were part of the days when websites were static for a whole twelve months, and at the end of the year, a new website was designed to present the following year. Nowadays, you have to update your website and add information to it (Content Marketing), multiple times a week, multiple times a month. We will coach you on how to do it by yourself, and for this you just need to “fill in forms” and know how to use an internet browser.

SEO optimization in WordPress

We make sure we add all the SEO features so that every single one of your pages is SEO optimized, facilitating Google and BING search engines to find your website, but also all the content articles you will add to it.

E-Commerce with WordPress / Woocommerce

You want to start adding E-Commerce to your website, it will be a very smooth transition and will take a very minimal amount of time. You can think of “configuration” not “development” therefore, being ready in a very short delay.

Visually Pleasing

Last point, but definitely not least. Your website is visually pleasing, and will work on both computers and mobile phones smoothly. Design being cross platform and cross device is real important, as more than 55% of current web traffic comes from mobile devices. There is many themes available for wordpress, some being more efficient than others on the subjects listed above, we hand picked a few that will jumpstart the look of your website in minimal time. We guarantee you will receive praises from visitors and leads.

November 6, 2019

Linkedin Invitations for Company Pages are back, read more on how they are being implemented and the limitations in this specific release.

July 16, 2019

Explaining what you are doing to your clients is critical in digital marketing, you want them to know what you do with their budgets.

July 12, 2019

Troy Lyndon Massey is a photographer originally from Gold Coast Australia. We developped a complete wordpress solution for him.

June 28, 2019

Oby Foto is a preferred partner for The X Concept for headshots and corporate location photography throughout San Diego, CA

June 26, 2019

Loyalty programs and gamification are an upcoming trend in the E-Commerce ecosystem. Ekoma combines both in one very wholesome application

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