Jenifer Bloomberg, the artist behind The Artist's Touch, specializes in permanent Makeup and Micro Pigmentation. That's cosmetic tattoos for women that want to have their eyebrows, lips and eyeliner on permanently, as well as for me who suffer from baldness to get pigmentation back in their hairline.


March 9, 2017 Digital Marketing

Generating traffic is key, it’s great to have a beautiful website but if no-one looks at it… It defeats the purpose.

There are multiple ways to generate traffic, however we won’t go through all of them in this article. Good news is you most likely won’t die of boredom or technical overload. You can segment it between categories, Organic or Paid.

Organic Traffic

Organic in this case doesn’t involve kale or lack of pesticides, it just means it’s traffic you are generating without using any specific ad budget.

SEO – Search Engine Optimization

This is how well your website is noticed on search engines, it’s a combination of keywords located in your text, as well as the images, the links, and the description to make your website visible to search engine robots. Is it going to be working immediately? No… Is it worth it in the long run? Yes, definitely.


Content Marketing

Coming from days where people would build their websites then not update them for a whole year, we have seen the rise of content marketing. What does it mean? That wise the rise of blog posts and using the internet for news source, content has been a key to get visitors to check your website over and over, and if you are reading this post… It’s working, as you just generated traffic to my website. Thank you.

Social Media Marketing

Yeah, Social Media! Everyone loves social media, looking at people’s lives, what they do, what they eat, their kids, sunsets… But not only, in between those very interesting posts of every single one of your contacts, there are posts generated by companies, athletes, musicians. You want to be kept updated about a business, you will “like” their page on facebook, “follow” them on instagram… When you’ll deal with businesses, you will of course go to linkedin and “add” your prospective client or potential partner. Now the same goes to your customers, they will like you, follow you, add you and everything you post is key. You can either get them to stay on the said social media channel or try to attract them to your website.

Ok, that’s it for now, keep following these articles and you will learn more fairly soon. It gives you a little overview of what’s available to you… Now I am telling you that they can be combined into “one” process. You will save quite a bit of time.

This process has been saving our clients A LOT of time so they can focus on their expertise therefore developing their marketing operations on process efficiency.

Contact us and we’ll set you up.


June 7, 2016 Digital Marketing

Over the past couple months, we have added a few new clients to our roster, and now is the time to  have them showcased on our portfolio.

Added to Portfolio

– La Jolla Optiks
Doctor of Optometry Colin Bernstein turned to us for an updated branding and online presence strategy. Introducing Dr Bernstein to Social Media presence, content marketing and email marketing tactics to maximize his patient relation management and patient retention.

– Cherchez la Femme
August Darnell of Dr Buzzard’s Original Savannah Band and Kid Creole and the Coconuts fame teamed up with Vivienne Goldman to build his lifelong dream, a musical in home town of New York City. The X Concept created the branding strategy for the musical, including Posters and ads, an Indiegogo funding campaign that raised over $18.000 as well as a complete website presence including Social Media integration on multiple channels, Email marketing campaigns, and a presentation video. This musical has been receiving rave reviews from the media.

– Kid Creole and the Coconuts
This legendary entertainment group first started in New York and became huge in Europe in the eighties. Thirty years later, they are still touring all over Europe every year. Kid Creole and the Coconuts hired The X Concept for an updated web presence and Event management solution to help their fans streamline their news feed and social media presence.

– Nutrial
Health Coach Alexandra Albanell turned to The X Concept for a complete branding solution. This includes business Social Media pages creation, E Commerce solution with membership section and subscription service. Content and email marketing tactics with social media integration.

– French American Chamber of Commerce – San Diego
The French Chamber of Commerce hired The X Concept to help them develop a user friendly platform for 2016. Founder Charles Oreve sits on the board of directors of the French American Chamber of Commerce.

Nutrial Health News
La Jolla Optiks
Kid Creole and the Coconuts
Cherchez La Femme
San Diego French American Chamber of Commerce

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