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“I clarified their needs see what values they wanted to broadcast, what goals they were trying to achieve, listening to them was key. I was not going to develop something and convince them it’s what they needed, we looked up what we could do for them to achieve their goals.”


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March 9, 2017 Digital Marketing

Generating traffic is key, it’s great to have a beautiful website but if no-one looks at it… It defeats the purpose.

There are multiple ways to generate traffic, however we won’t go through all of them in this article. Good news is you most likely won’t die of boredom or technical overload. You can segment it between categories, Organic or Paid.

Organic Traffic

Organic in this case doesn’t involve kale or lack of pesticides, it just means it’s traffic you are generating without using any specific ad budget.

SEO – Search Engine Optimization

This is how well your website is noticed on search engines, it’s a combination of keywords located in your text, as well as the images, the links, and the description to make your website visible to search engine robots. Is it going to be working immediately? No… Is it worth it in the long run? Yes, definitely.

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Content Marketing

Coming from days where people would build their websites then not update them for a whole year, we have seen the rise of content marketing. What does it mean? That wise the rise of blog posts and using the internet for news source, content has been a key to get visitors to check your website over and over, and if you are reading this post… It’s working, as you just generated traffic to my website. Thank you.

Social Media Marketing

Yeah, Social Media! Everyone loves social media, looking at people’s lives, what they do, what they eat, their kids, sunsets… But not only, in between those very interesting posts of every single one of your contacts, there are posts generated by companies, athletes, musicians. You want to be kept updated about a business, you will “like” their page on facebook, “follow” them on instagram… When you’ll deal with businesses, you will of course go to linkedin and “add” your prospective client or potential partner. Now the same goes to your customers, they will like you, follow you, add you and everything you post is key. You can either get them to stay on the said social media channel or try to attract them to your website.

Ok, that’s it for now, keep following these articles and you will learn more fairly soon. It gives you a little overview of what’s available to you… Now I am telling you that they can be combined into “one” process. You will save quite a bit of time.

This process has been saving our clients A LOT of time so they can focus on their expertise therefore developing their marketing operations on process efficiency.

Contact us and we’ll set you up.


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February 20, 2017 Digital Marketing

You can throw a rock in the air, it will for sure land on someone who does digital marketing.

Digital Marketing Experience

We have been developing digital marketing strategies, tactics and executing them since the start of our business. Since 2001 we have been helping companies generate more leads, more revenue and become leaders in their markets. Convincing C-level executives to transfer from traditional marketing to digital marketing was not an easy thing, but KPIs made it all possible.

Performance

KPIs (Key Performance Indicators) are the key for your digital marketing strategy. People can elaborate the most complex “master plan to conquer the world”, if at the end of the day it doesn’t deliver… there’s not point.

The strategies we create are based on KPIs and ROI (Return on Investment), therefore we are cautious that every dollar spent is put to good use for your business.

Omni Channel Communications

Communicating on all channels is key for your business, advertising on all channels might also be, but  as much as your campaigns are thought globally, each channel has to be treated individually. Different channels being used at different times within the conversion funnel and sales cycle.

Traffic Generation

Generating traffic to your website is a combination of SEO, SEM, and Social Media (Organic and Paid Social) and it can prove very costly. A lot of people will promise you the first page on google for a fee, we do not… Instead we help you build your audience through targeting. We help you reach people with a deep interest in your services and products, therefore optimizing the conversion funnel.

Social Selling – Conversion Funnel

Social Selling is based on a conversion funnel. Your website generates traffic, great, now you need to do something about it. Are your visitors showing engagement with your website? They are then becoming leads. Now you need to see if those leads can qualify to become clients.

Lead nurturing

Some leads are ready to purchase your services and products right away, and this is great. Now it’s not always the case. You need to be able to keep those leads interested in your company and provide them with content, delivered using different channels, medias and techniques, so when they reach the decision making time in the sales cycle, their only option is YOU.


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January 31, 2017 Digital Marketing

We have been doing Wordpress development on websites for over ten years and websites in general for over sixteen years.

Why use us for wordpress development?

When The X Concept was created in 2001, we started developing websites in HTML with Javascript, then the trend went into Flash websites, so we started developing numerous flash websites. Having PHP/MySQL websites then became the norm, so we were creating web solutions from scratch that were hand coded, based on performance. Now those websites took a very long time to develop, and the WordPress CMS started to take over the world. Now WordPress powers over 25% of the websites on the planet. This is why we switched to WordPress Development.

Why you want to switch to WordPress?

WordPress is the most popular CMS on the planet, meaning that a lot of plugins are available to maximize it’s power and interactions with other applications.

Social Media Interactivity

The websites we develop are interacting with numerous applications, including Social Media (Facebook, Linkedin, Twitter, Google+) automatically. You publish a content marketing article on your blog, or add a new product on your e-commerce store, it will automatically publish on your social media.

CRM and ESP integration

When your visitors decide to become leads, they will fill in a form on your website, the results of those forms will automatically integrate in your CRM (Client Relationship Management) and ESP (Email Service Provider). This means that you will have faster access to your leads, and be able to be more reactive and responsive to their request, therefore moving them through the conversion funnel more efficiently.

Ease of update

The days of static websites are long gone. We were part of the days when websites were static for a whole twelve months, and at the end of the year, a new website was designed to present the following year. Nowadays, you have to update your website and add information to it (Content Marketing), multiple times a week, multiple times a month. We will coach you on how to do it by yourself, and for this you just need to “fill in forms” and know how to use an internet browser.

SEO optimized

We make sure we add all the SEO features so that every single one of your pages is SEO optimized, facilitating Google and BING search engines to find your website, but also all the content articles you will add to it.

E-Commerce

You want to start adding E-Commerce to your website, it will be a very smooth transition and will take a very minimal amount of time. You can think of “configuration” not “development” therefore, being ready in a very short delay.

Visually Pleasing

Last point, but definitely not least. Your website is visually pleasing, and will work on both computers and mobile phones smoothly. Design being cross platform and cross device is real important, as more than 55% of current web traffic comes from mobile devices. There is many themes available for wordpress, some being more efficient than others on the subjects listed above, we hand picked a few that will jumpstart the look of your website in minimal time. We guarantee you will receive praises from visitors and leads.


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June 7, 2016 Digital Marketing

Over the past couple months, we have added a few new clients to our roster, and now is the time to  have them showcased on our portfolio.

Added to Portfolio

– La Jolla Optiks
Doctor of Optometry Colin Bernstein turned to us for an updated branding and online presence strategy. Introducing Dr Bernstein to Social Media presence, content marketing and email marketing tactics to maximize his patient relation management and patient retention.

– Cherchez la Femme
August Darnell of Dr Buzzard’s Original Savannah Band and Kid Creole and the Coconuts fame teamed up with Vivienne Goldman to build his lifelong dream, a musical in home town of New York City. The X Concept created the branding strategy for the musical, including Posters and ads, an Indiegogo funding campaign that raised over $18.000 as well as a complete website presence including Social Media integration on multiple channels, Email marketing campaigns, and a presentation video. This musical has been receiving rave reviews from the media.

– Kid Creole and the Coconuts
This legendary entertainment group first started in New York and became huge in Europe in the eighties. Thirty years later, they are still touring all over Europe every year. Kid Creole and the Coconuts hired The X Concept for an updated web presence and Event management solution to help their fans streamline their news feed and social media presence.

– Nutrial
Health Coach Alexandra Albanell turned to The X Concept for a complete branding solution. This includes business Social Media pages creation, E Commerce solution with membership section and subscription service. Content and email marketing tactics with social media integration.

– French American Chamber of Commerce – San Diego
The French Chamber of Commerce hired The X Concept to help them develop a user friendly platform for 2016. Founder Charles Oreve sits on the board of directors of the French American Chamber of Commerce.

Nutrial Health News
La Jolla Optiks
Kid Creole and the Coconuts
Cherchez La Femme
San Diego French American Chamber of Commerce

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Developing a new business is a tough task, and having somebody with experience by your side will get your entrepreneur spirit into gear towards the goal you want to attain.

We have been creating, growing and optimizing businesses processes for over 15 years.

Business Services

From creating corporate identities, marketing collateral, digital and traditional omni channels marketing strategies and campaigns, social media presence, website development, analytics, operations and offices services processes, CRM and database administration, human resources, sales coaching and image consulting. We can provide you exponential growth of your company and its reach.

CONVERSION FUNNEL

We develop lead generation conversion funnels using multi channel marketing campaigns at different stages of the funnel. Paid Social, SEM and SEO to generate traffic, visitors, web marketing to maximize engagement and lead generation. Social Media and Email marketing for lead nurturing and lead qualification. Then providing the sales force with appropriate coaching to maximize the SQL (Sales Qualified Lead) to Client closing ratio.

These programs have proven results and have shown major improvement measured through KPIs for numerous clients of ours. Social selling has been the trend in marketing techniques over the past few years, utilizing content and social media marketing to reach targeted audiences.

Sales Techniques Coaching

We have developed Sales Coaching seminars in partnership with Paris (France) based consulting firm Mac Arthur and adapted those techniques to the american culture. Those seminars have been refined for over twenty five years by experts in the field, and have been provided to companies like UPS, Honeywell, 3M and more.

Business Profiles

We have specialized helping smaller structures attain a global reach, and maintain exceptional client retention while helping our clients acquiring new leads while manage their acquisition costs.

Our experience and skills in business intelligence, and developing systems and processes make us your partner of choice for a successful transition towards the next step of your business.


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