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March 15, 2017 Digital Marketing

Analyzing the traffic your website receives is key. Traffic has been generated, you can see your website receives visits, now analyzing your visitors behavior is key.

In the last two articles on this website, regarding organic and paid traffic generation techniques, we discovered ways to attract more visitors to your website. Like everything this has a cost, and as anything that has a cost, analyzing this cost is very important. This is the basis of ROI (Return on Investment).

Analyzing traffic sources

With analytics tools you will be able to analyze where your traffic comes from. Could it be social media, search engine, direct, referral links, email marketing, external blog posts… It’s important to see where it comes from, and how much it costs you… so at the end of the day, you will be able to ask yourself “is it worth it?” and decide how your strategy is working.

Geolocalization

Also it is quite interesting to see is where your visitors come from, those same visitors you are spending money on… Are they within the scope of your business, inside your zone of service. If so it’s great, skip to next paragraph… If not you might want to include geolocalization specificities and keywords in the key zones you your website.

Analyzing

Organic vs Paid

You are able to see if those visitors come from organic (free) or paid sources, is it worth it for you to alter your advertising budget, and how you can benchmark it. This will help you figure out your CPL (Cost Per Lead) and we will discuss this subject later.

Behavioral patterns

Where are your visitors entering the website? Is this through the homepage, a static page, a blog post, a landing page? What do they do after that? How many pages do they visit? On what page do they exit your website? Are your pages linking well together therefore maximizing the link between one and another? That’s a lot of questions that you need to ask yourself to make sure you maximize efficiency on your side and the user experience for the visitor.

What to do now?

You have all that information, all those numbers and all those facts. Could you be looking to do anything with those I consequently would recommend it. Maximizing the efficiency of your website process seems like what you are looking to achieve so let’s get to it.

 


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January 31, 2017 Digital Marketing

We have been doing Wordpress development on websites for over ten years and websites in general for over sixteen years.

Why use us for wordpress development?

When The X Concept was created in 2001, we started developing websites in HTML with Javascript, then the trend went into Flash websites, so we started developing numerous flash websites. Having PHP/MySQL websites then became the norm, so we were creating web solutions from scratch that were hand coded, based on performance. Now those websites took a very long time to develop, and the WordPress CMS started to take over the world. Now WordPress powers over 25% of the websites on the planet. This is why we switched to WordPress Development.

Why you want to switch to WordPress?

WordPress is the most popular CMS on the planet, meaning that a lot of plugins are available to maximize it’s power and interactions with other applications.

Social Media Interactivity

The websites we develop are interacting with numerous applications, including Social Media (Facebook, Linkedin, Twitter, Google+) automatically. You publish a content marketing article on your blog, or add a new product on your e-commerce store, it will automatically publish on your social media.

CRM and ESP integration

When your visitors decide to become leads, they will fill in a form on your website, the results of those forms will automatically integrate in your CRM (Client Relationship Management) and ESP (Email Service Provider). This means that you will have faster access to your leads, and be able to be more reactive and responsive to their request, therefore moving them through the conversion funnel more efficiently.

Ease of update

The days of static websites are long gone. We were part of the days when websites were static for a whole twelve months, and at the end of the year, a new website was designed to present the following year. Nowadays, you have to update your website and add information to it (Content Marketing), multiple times a week, multiple times a month. We will coach you on how to do it by yourself, and for this you just need to “fill in forms” and know how to use an internet browser.

SEO optimized

We make sure we add all the SEO features so that every single one of your pages is SEO optimized, facilitating Google and BING search engines to find your website, but also all the content articles you will add to it.

E-Commerce

You want to start adding E-Commerce to your website, it will be a very smooth transition and will take a very minimal amount of time. You can think of “configuration” not “development” therefore, being ready in a very short delay.

Visually Pleasing

Last point, but definitely not least. Your website is visually pleasing, and will work on both computers and mobile phones smoothly. Design being cross platform and cross device is real important, as more than 55% of current web traffic comes from mobile devices. There is many themes available for wordpress, some being more efficient than others on the subjects listed above, we hand picked a few that will jumpstart the look of your website in minimal time. We guarantee you will receive praises from visitors and leads.


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