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February 20, 2017 Digital Marketing

You can throw a rock in the air, it will for sure land on someone who does digital marketing.

Digital Marketing Experience

We have been developing digital marketing strategies, tactics and executing them since the start of our business. Since 2001 we have been helping companies generate more leads, more revenue and become leaders in their markets. Convincing C-level executives to transfer from traditional marketing to digital marketing was not an easy thing, but KPIs made it all possible.

Performance

KPIs (Key Performance Indicators) are the key for your digital marketing strategy. People can elaborate the most complex “master plan to conquer the world”, if at the end of the day it doesn’t deliver… there’s not point.

The strategies we create are based on KPIs and ROI (Return on Investment), therefore we are cautious that every dollar spent is put to good use for your business.

Omni Channel Communications

Communicating on all channels is key for your business, advertising on all channels might also be, but  as much as your campaigns are thought globally, each channel has to be treated individually. Different channels being used at different times within the conversion funnel and sales cycle.

Traffic Generation

Generating traffic to your website is a combination of SEO, SEM, and Social Media (Organic and Paid Social) and it can prove very costly. A lot of people will promise you the first page on google for a fee, we do not… Instead we help you build your audience through targeting. We help you reach people with a deep interest in your services and products, therefore optimizing the conversion funnel.

Social Selling – Conversion Funnel

Social Selling is based on a conversion funnel. Your website generates traffic, great, now you need to do something about it. Are your visitors showing engagement with your website? They are then becoming leads. Now you need to see if those leads can qualify to become clients.

Lead nurturing

Some leads are ready to purchase your services and products right away, and this is great. Now it’s not always the case. You need to be able to keep those leads interested in your company and provide them with content, delivered using different channels, medias and techniques, so when they reach the decision making time in the sales cycle, their only option is YOU.


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January 31, 2017 Digital Marketing

We have been doing Wordpress development on websites for over ten years and websites in general for over sixteen years.

Why use us for wordpress development?

When The X Concept was created in 2001, we started developing websites in HTML with Javascript, then the trend went into Flash websites, so we started developing numerous flash websites. Having PHP/MySQL websites then became the norm, so we were creating web solutions from scratch that were hand coded, based on performance. Now those websites took a very long time to develop, and the WordPress CMS started to take over the world. Now WordPress powers over 25% of the websites on the planet. This is why we switched to WordPress Development.

Why you want to switch to WordPress?

WordPress is the most popular CMS on the planet, meaning that a lot of plugins are available to maximize it’s power and interactions with other applications.

Social Media Interactivity

The websites we develop are interacting with numerous applications, including Social Media (Facebook, Linkedin, Twitter, Google+) automatically. You publish a content marketing article on your blog, or add a new product on your e-commerce store, it will automatically publish on your social media.

CRM and ESP integration

When your visitors decide to become leads, they will fill in a form on your website, the results of those forms will automatically integrate in your CRM (Client Relationship Management) and ESP (Email Service Provider). This means that you will have faster access to your leads, and be able to be more reactive and responsive to their request, therefore moving them through the conversion funnel more efficiently.

Ease of update

The days of static websites are long gone. We were part of the days when websites were static for a whole twelve months, and at the end of the year, a new website was designed to present the following year. Nowadays, you have to update your website and add information to it (Content Marketing), multiple times a week, multiple times a month. We will coach you on how to do it by yourself, and for this you just need to “fill in forms” and know how to use an internet browser.

SEO optimized

We make sure we add all the SEO features so that every single one of your pages is SEO optimized, facilitating Google and BING search engines to find your website, but also all the content articles you will add to it.

E-Commerce

You want to start adding E-Commerce to your website, it will be a very smooth transition and will take a very minimal amount of time. You can think of “configuration” not “development” therefore, being ready in a very short delay.

Visually Pleasing

Last point, but definitely not least. Your website is visually pleasing, and will work on both computers and mobile phones smoothly. Design being cross platform and cross device is real important, as more than 55% of current web traffic comes from mobile devices. There is many themes available for wordpress, some being more efficient than others on the subjects listed above, we hand picked a few that will jumpstart the look of your website in minimal time. We guarantee you will receive praises from visitors and leads.


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Developing a new business is a tough task, and having somebody with experience by your side will get your entrepreneur spirit into gear towards the goal you want to attain.

We have been creating, growing and optimizing businesses processes for over 15 years.

Business Services

From creating corporate identities, marketing collateral, digital and traditional omni channels marketing strategies and campaigns, social media presence, website development, analytics, operations and offices services processes, CRM and database administration, human resources, sales coaching and image consulting. We can provide you exponential growth of your company and its reach.

CONVERSION FUNNEL

We develop lead generation conversion funnels using multi channel marketing campaigns at different stages of the funnel. Paid Social, SEM and SEO to generate traffic, visitors, web marketing to maximize engagement and lead generation. Social Media and Email marketing for lead nurturing and lead qualification. Then providing the sales force with appropriate coaching to maximize the SQL (Sales Qualified Lead) to Client closing ratio.

These programs have proven results and have shown major improvement measured through KPIs for numerous clients of ours. Social selling has been the trend in marketing techniques over the past few years, utilizing content and social media marketing to reach targeted audiences.

Sales Techniques Coaching

We have developed Sales Coaching seminars in partnership with Paris (France) based consulting firm Mac Arthur and adapted those techniques to the american culture. Those seminars have been refined for over twenty five years by experts in the field, and have been provided to companies like UPS, Honeywell, 3M and more.

Business Profiles

We have specialized helping smaller structures attain a global reach, and maintain exceptional client retention while helping our clients acquiring new leads while manage their acquisition costs.

Our experience and skills in business intelligence, and developing systems and processes make us your partner of choice for a successful transition towards the next step of your business.


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