We have been doing Wordpress development on websites for over ten years and websites in general for over sixteen years.
WordPress is the most popular CMS on the planet, meaning that a lot of plugins are available to maximize it’s power and interactions with other applications.
The websites we develop are interacting with numerous applications, including Social Media (Facebook, Linkedin, Twitter, Google+) automatically. You publish a content marketing article on your blog, or add a new product on your e-commerce store, it will automatically publish on your social media.
When your visitors decide to become leads, they will fill in a form on your website, the results of those forms will automatically integrate in your CRM (Client Relationship Management) and ESP (Email Service Provider). This means that you will have faster access to your leads, and be able to be more reactive and responsive to their request, therefore moving them through the conversion funnel more efficiently.
The days of static websites are long gone. We were part of the days when websites were static for a whole twelve months, and at the end of the year, a new website was designed to present the following year. Nowadays, you have to update your website and add information to it (Content Marketing), multiple times a week, multiple times a month. We will coach you on how to do it by yourself, and for this you just need to “fill in forms” and know how to use an internet browser.
We make sure we add all the SEO features so that every single one of your pages is SEO optimized, facilitating Google and BING search engines to find your website, but also all the content articles you will add to it.
You want to start adding E-Commerce to your website, it will be a very smooth transition and will take a very minimal amount of time. You can think of “configuration” not “development” therefore, being ready in a very short delay.
Last point, but definitely not least. Your website is visually pleasing, and will work on both computers and mobile phones smoothly. Design being cross platform and cross device is real important, as more than 55% of current web traffic comes from mobile devices. There is many themes available for wordpress, some being more efficient than others on the subjects listed above, we hand picked a few that will jumpstart the look of your website in minimal time. We guarantee you will receive praises from visitors and leads.
We develop systems to maximize your business operations using processes based on efficiency.
You are getting a lot of new leads, that’s great. Now you need to do something about it. To accomplish those new communications you will need to do it efficiently so you don’t get buried in unruly amounts of work that will make your life miserable.
From client relationship management, invoicing, accounting, communications. We help you integrate different systems that “talk to each other” and use cloud services to maximize your efficiency and ROI. A lot of desktop based tools are expensive to setup, and scalability is not really an option. Now with cloud based systems, your data is secure, protected in case of “computer crash”, multi platform and scalable for limited starting investment.
We know a lot about CRM, and a lot of different CRM systems (over ten of them), so if you are already using a system, there’s a good chance we know how to maximize it. Now if you are not using any CRM at the moment, we can definitely advise you on which one to choose according to your needs and wants.
There are some great softwares around to manage invoicing and accounting. At the end of business year, wouldn’t it be easier to provide your CPA with a simple digital document instead of a stack of paper invoices… yes, we think that too. If you are selling hard goods online, our e-commerce systems also interacts with your invoicing, accounting software to manage your Inventory, so when your stock out of your “brick and mortar” store runs out, it also shows on your website. Saves you from sending apology emails to excited clients hoping to receive the product, issuing refunds and apologies.
Communicating with your clients is key, you can reach them by email periodically, and therefore nurture relationships and qualify their engagement through your conversion funnel – you can also communicate with them through text message, as well as streamlining your phone calls.
Communicating with your sales team and account managers is very important, getting them to have the right materials at all times became easier. A lot of people are quitting printed brochures and transferring to Ipads for on premises presentations. We have systems that will update tablet presentations in real time, so your team always has the latest and greatest tools on them. Regarding document and templates, with cloud based solutions, they are able to collaborate with documents and access to image banks very easily. Collaborating on projects has never been easier.
In 2013, the owners of Hawaii Natural Products started developing a line of Body Care products for Athletes. Sam Lareau, the brain behind all this operation being himself a Brazilian Jiu Jitsu black belt, decided to appropriately call his new product line “Black Belt Bodycare”.
This is when he turned towards Charles Oreve, founder and marketing specialist with The X Concept to help him with his packaging and other marketing materials.
The vision that was described was “Bad Ass Soap for Dirty Tough Guys”, emphasizing on using solely Natural Products as well as handmade in Hawaii.
We went for a distressed but organic look for the corporate identity, the target customer being experienced athletes enjoying rough activities while taking care of their health and body through regular training and use of natural body care and natural supplements.
The first version of their product packaging was created for Hand Soaps, Body Wash and Lotion.
This range of labels, showcasing three fragrances: Original, Citrus and Peppermint – has received rave reviews from Mixed Martial Artists. Legends like Royce Gracie, Luis “Chief Limao” Heredia, Steve Maxwell and Sergio Machado, and athletes all around the world.
We have then decided to update the packaging to focus on the Black Belt and a more streamlined look. Focusing on shelf impact and more color variations showcasing the expanding product line. You are now able to find them online at http://www.blackbeltbodycare.com. Products are available through health food stores around Hawaii and gyms across the United States and now the world.
Jiu Jitsu is a very high image sport. To be on top of the game you have to showcase the right graphics to represent your brand.
Developing a new business is a tough task, and having somebody with experience by your side will get your entrepreneur spirit into gear towards the goal you want to attain.
We have been creating, growing and optimizing businesses processes for over 15 years.
From creating corporate identities, marketing collateral, digital and traditional omni channels marketing strategies and campaigns, social media presence, website development, analytics, operations and offices services processes, CRM and database administration, human resources, sales coaching and image consulting. We can provide you exponential growth of your company and its reach.
We develop lead generation conversion funnels using multi channel marketing campaigns at different stages of the funnel. Paid Social, SEM and SEO to generate traffic, visitors, web marketing to maximize engagement and lead generation. Social Media and Email marketing for lead nurturing and lead qualification. Then providing the sales force with appropriate coaching to maximize the SQL (Sales Qualified Lead) to Client closing ratio.
These programs have proven results and have shown major improvement measured through KPIs for numerous clients of ours. Social selling has been the trend in marketing techniques over the past few years, utilizing content and social media marketing to reach targeted audiences.
We have developed Sales Coaching seminars in partnership with Paris (France) based consulting firm Mac Arthur and adapted those techniques to the american culture. Those seminars have been refined for over twenty five years by experts in the field, and have been provided to companies like UPS, Honeywell, 3M and more.
We have specialized helping smaller structures attain a global reach, and maintain exceptional client retention while helping our clients acquiring new leads while manage their acquisition costs.
Our experience and skills in business intelligence, and developing systems and processes make us your partner of choice for a successful transition towards the next step of your business.