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January 31, 2017 Digital Marketing

We have been doing Wordpress development on websites for over ten years and websites in general for over sixteen years.

Why use us for wordpress development?

When The X Concept was created in 2001, we started developing websites in HTML with Javascript, then the trend went into Flash websites, so we started developing numerous flash websites. Having PHP/MySQL websites then became the norm, so we were creating web solutions from scratch that were hand coded, based on performance. Now those websites took a very long time to develop, and the WordPress CMS started to take over the world. Now WordPress powers over 25% of the websites on the planet. This is why we switched to WordPress Development.

Why you want to switch to WordPress?

WordPress is the most popular CMS on the planet, meaning that a lot of plugins are available to maximize it’s power and interactions with other applications.

Social Media Interactivity

The websites we develop are interacting with numerous applications, including Social Media (Facebook, Linkedin, Twitter, Google+) automatically. You publish a content marketing article on your blog, or add a new product on your e-commerce store, it will automatically publish on your social media.

CRM and ESP integration

When your visitors decide to become leads, they will fill in a form on your website, the results of those forms will automatically integrate in your CRM (Client Relationship Management) and ESP (Email Service Provider). This means that you will have faster access to your leads, and be able to be more reactive and responsive to their request, therefore moving them through the conversion funnel more efficiently.

Ease of update

The days of static websites are long gone. We were part of the days when websites were static for a whole twelve months, and at the end of the year, a new website was designed to present the following year. Nowadays, you have to update your website and add information to it (Content Marketing), multiple times a week, multiple times a month. We will coach you on how to do it by yourself, and for this you just need to “fill in forms” and know how to use an internet browser.

SEO optimized

We make sure we add all the SEO features so that every single one of your pages is SEO optimized, facilitating Google and BING search engines to find your website, but also all the content articles you will add to it.

E-Commerce

You want to start adding E-Commerce to your website, it will be a very smooth transition and will take a very minimal amount of time. You can think of “configuration” not “development” therefore, being ready in a very short delay.

Visually Pleasing

Last point, but definitely not least. Your website is visually pleasing, and will work on both computers and mobile phones smoothly. Design being cross platform and cross device is real important, as more than 55% of current web traffic comes from mobile devices. There is many themes available for wordpress, some being more efficient than others on the subjects listed above, we hand picked a few that will jumpstart the look of your website in minimal time. We guarantee you will receive praises from visitors and leads.


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In 2013, the owners of Hawaii Natural Products started developing a line of Body Care products for Athletes. Sam Lareau, the brain behind all this operation being himself a Brazilian Jiu Jitsu black belt, decided to appropriately call his new product line “Black Belt Bodycare”.

This is when he turned towards Charles Oreve, founder and marketing specialist with The X Concept to help him with his packaging and other marketing materials.

Mission Statement

The vision that was described was “Bad Ass Soap for Dirty Tough Guys”, emphasizing on using solely Natural Products as well as handmade in Hawaii.

We went for a distressed but organic look for the corporate identity, the target customer being experienced athletes enjoying rough activities while taking care of their health and body through regular training and use of natural body care and natural supplements.

Initial Collaboration

The first version of their product packaging was created for Hand Soaps, Body Wash and Lotion.

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This range of labels, showcasing three fragrances: Original, Citrus and Peppermint – has received rave reviews from Mixed Martial Artists. Legends like Royce Gracie, Luis “Chief Limao” Heredia, Steve Maxwell and Sergio Machado, and athletes all around the world.

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Black Belt Bodywash

Black Belt Range Evolution

The range is now including lip balms, shaving cream, supplements. Two new fragrances, Eucalyptus and Lavender of the bodycare products were added.
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We have then decided to update the packaging to focus on the Black Belt and a more streamlined look. Focusing on shelf impact and more color variations showcasing the expanding product line. You are now able to find them online at http://www.blackbeltbodycare.com. Products are available through health food stores around Hawaii and gyms across the United States and now the world.

Jiu Jitsu is a very high image sport. To be on top of the game you have to showcase the right graphics to represent your brand.


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Developing a new business is a tough task, and having somebody with experience by your side will get your entrepreneur spirit into gear towards the goal you want to attain.

We have been creating, growing and optimizing businesses processes for over 15 years.

Business Services

From creating corporate identities, marketing collateral, digital and traditional omni channels marketing strategies and campaigns, social media presence, website development, analytics, operations and offices services processes, CRM and database administration, human resources, sales coaching and image consulting. We can provide you exponential growth of your company and its reach.

CONVERSION FUNNEL

We develop lead generation conversion funnels using multi channel marketing campaigns at different stages of the funnel. Paid Social, SEM and SEO to generate traffic, visitors, web marketing to maximize engagement and lead generation. Social Media and Email marketing for lead nurturing and lead qualification. Then providing the sales force with appropriate coaching to maximize the SQL (Sales Qualified Lead) to Client closing ratio.

These programs have proven results and have shown major improvement measured through KPIs for numerous clients of ours. Social selling has been the trend in marketing techniques over the past few years, utilizing content and social media marketing to reach targeted audiences.

Sales Techniques Coaching

We have developed Sales Coaching seminars in partnership with Paris (France) based consulting firm Mac Arthur and adapted those techniques to the american culture. Those seminars have been refined for over twenty five years by experts in the field, and have been provided to companies like UPS, Honeywell, 3M and more.

Business Profiles

We have specialized helping smaller structures attain a global reach, and maintain exceptional client retention while helping our clients acquiring new leads while manage their acquisition costs.

Our experience and skills in business intelligence, and developing systems and processes make us your partner of choice for a successful transition towards the next step of your business.


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