bridge2.jpg

March 9, 2017 Digital Marketing

Generating traffic is key, it’s great to have a beautiful website but if no-one looks at it… It defeats the purpose.

There are multiple ways to generate traffic, however we won’t go through all of them in this article. Good news is you most likely won’t die of boredom or technical overload. You can segment it between categories, Organic or Paid.

Organic Traffic

Organic in this case doesn’t involve kale or lack of pesticides, it just means it’s traffic you are generating without using any specific ad budget.

SEO – Search Engine Optimization

This is how well your website is noticed on search engines, it’s a combination of keywords located in your text, as well as the images, the links, and the description to make your website visible to search engine robots. Is it going to be working immediately? No… Is it worth it in the long run? Yes, definitely.

traffic

Content Marketing

Coming from days where people would build their websites then not update them for a whole year, we have seen the rise of content marketing. What does it mean? That wise the rise of blog posts and using the internet for news source, content has been a key to get visitors to check your website over and over, and if you are reading this post… It’s working, as you just generated traffic to my website. Thank you.

Social Media Marketing

Yeah, Social Media! Everyone loves social media, looking at people’s lives, what they do, what they eat, their kids, sunsets… But not only, in between those very interesting posts of every single one of your contacts, there are posts generated by companies, athletes, musicians. You want to be kept updated about a business, you will “like” their page on facebook, “follow” them on instagram… When you’ll deal with businesses, you will of course go to linkedin and “add” your prospective client or potential partner. Now the same goes to your customers, they will like you, follow you, add you and everything you post is key. You can either get them to stay on the said social media channel or try to attract them to your website.

Ok, that’s it for now, keep following these articles and you will learn more fairly soon. It gives you a little overview of what’s available to you… Now I am telling you that they can be combined into “one” process. You will save quite a bit of time.

This process has been saving our clients A LOT of time so they can focus on their expertise therefore developing their marketing operations on process efficiency.

Contact us and we’ll set you up.


pexels-photo-106344-1024x683.jpeg

February 20, 2017 Digital Marketing

You can throw a rock in the air, it will for sure land on someone who does digital marketing.

Digital Marketing Experience

We have been developing digital marketing strategies, tactics and executing them since the start of our business. Since 2001 we have been helping companies generate more leads, more revenue and become leaders in their markets. Convincing C-level executives to transfer from traditional marketing to digital marketing was not an easy thing, but KPIs made it all possible.

Performance

KPIs (Key Performance Indicators) are the key for your digital marketing strategy. People can elaborate the most complex “master plan to conquer the world”, if at the end of the day it doesn’t deliver… there’s not point.

The strategies we create are based on KPIs and ROI (Return on Investment), therefore we are cautious that every dollar spent is put to good use for your business.

Omni Channel Communications

Communicating on all channels is key for your business, advertising on all channels might also be, but  as much as your campaigns are thought globally, each channel has to be treated individually. Different channels being used at different times within the conversion funnel and sales cycle.

Traffic Generation

Generating traffic to your website is a combination of SEO, SEM, and Social Media (Organic and Paid Social) and it can prove very costly. A lot of people will promise you the first page on google for a fee, we do not… Instead we help you build your audience through targeting. We help you reach people with a deep interest in your services and products, therefore optimizing the conversion funnel.

Social Selling – Conversion Funnel

Social Selling is based on a conversion funnel. Your website generates traffic, great, now you need to do something about it. Are your visitors showing engagement with your website? They are then becoming leads. Now you need to see if those leads can qualify to become clients.

Lead nurturing

Some leads are ready to purchase your services and products right away, and this is great. Now it’s not always the case. You need to be able to keep those leads interested in your company and provide them with content, delivered using different channels, medias and techniques, so when they reach the decision making time in the sales cycle, their only option is YOU.


nsd-1024x534.jpg

Developing a new business is a tough task, and having somebody with experience by your side will get your entrepreneur spirit into gear towards the goal you want to attain.

We have been creating, growing and optimizing businesses processes for over 15 years.

Business Services

From creating corporate identities, marketing collateral, digital and traditional omni channels marketing strategies and campaigns, social media presence, website development, analytics, operations and offices services processes, CRM and database administration, human resources, sales coaching and image consulting. We can provide you exponential growth of your company and its reach.

CONVERSION FUNNEL

We develop lead generation conversion funnels using multi channel marketing campaigns at different stages of the funnel. Paid Social, SEM and SEO to generate traffic, visitors, web marketing to maximize engagement and lead generation. Social Media and Email marketing for lead nurturing and lead qualification. Then providing the sales force with appropriate coaching to maximize the SQL (Sales Qualified Lead) to Client closing ratio.

These programs have proven results and have shown major improvement measured through KPIs for numerous clients of ours. Social selling has been the trend in marketing techniques over the past few years, utilizing content and social media marketing to reach targeted audiences.

Sales Techniques Coaching

We have developed Sales Coaching seminars in partnership with Paris (France) based consulting firm Mac Arthur and adapted those techniques to the american culture. Those seminars have been refined for over twenty five years by experts in the field, and have been provided to companies like UPS, Honeywell, 3M and more.

Business Profiles

We have specialized helping smaller structures attain a global reach, and maintain exceptional client retention while helping our clients acquiring new leads while manage their acquisition costs.

Our experience and skills in business intelligence, and developing systems and processes make us your partner of choice for a successful transition towards the next step of your business.


Copyright The X Concept 2019. All rights reserved.