How to send invitations to follow your Linkedin Company Page

June 13, 2019 14
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As a small business owner, I always found the struggle to get followers to my Linkedin Company page.

Quick recap: Linkedin is the leading B2B Social network in the world. We already found and described a great plan to increase the number of followers on your profile. Linkedin Following is key for your professional life, it will bring business connections. Those connections can become suppliers but they can also become clients.

Inbound or Outbound

There are two ways of getting clients on Linkedin: Inbound or Outbound.

Inbound: You will publish content on your profile and hope that your connections that will view the post will engage and interact with it. Like all inbound marketing, it’s non invasive.

Outbound: I have quite a few Linkedin Connections – 5554 at the time I’m writing this article. And it’s constantly growing as I use the plan mentioned above. Meaning I receive “intro messages” in my inbox of people trying to sell me services, scheduling a call, and more on a daily basis.

Current Solutions for your Linkedin Company Page

Ok, so we recapped the personal connections and messages on Linkedin. Now, the company pages… That is another story. Even though I have 5500+ followers on Linkedin, gathering company followers for The X Concept always has been a little bit more of a struggle because the ways to promote your page until now was:

  • Engage your employees
  • Promote the page outside the company
  • Add a “Follow” button to your website
  • Take part in LinkedIn Groups
  • Post Careers
  • Launch a Follow Ad campaign

Ok, When you don’t have full time employees, it’s harder to engage them. Promote the page outside the company, like on blog posts, newsletters, the CTR is relatively low… so not much result there either.

Adding a follow button to my website… Not really, it’s not the prettiest thing there is. Take part in Linkedin Groups to highlight your company is quite tedious. By posting careers, you will receive applicants that will follow your company page, because the hiring manager will be notified if this is the case. And yes, it looks better if you do. But for this you need to be hiring. Launch a follow ad campaign, that’s true, this is something beneficial, and part of Paid Social marketing. But at the end of the day costs money.

What do all those solutions have in common?

All those solutions have one thing in common, they do not let you capitalize and optimize on a network you already created with your personal profile. Let’s talk numbers, I didn’t follow any of the solutions listed above to try to grow my following, but was posting all blog content from this website on my personal profile as well as on my company profile, and this got me to a whooping 14 followers. Yeah, tell me about it…

Something happened very recently with your Linkedin Company Page

There is a new feature that just happened last week (at the time this article was written). You can now INVITE your connections to follow your page. Yes, just like on Facebook you can invite your “friends” to “like” your page. Is Linkedin becoming more millennial friendly? Or is it just a way for them to open up features to help smaller businesses with organic growth? Let’s put it this way, their motivation does not matter, What matters is how you can use it. So let’s look how you can do it.

First of all, Log onto linkedin, and open your Linkedin Company Page on your laptop (or desktop) you will find that under the “ME” section in the navigation bar on top of the Linkedin profile. There will be a sub menu, and you might need to scroll a little until you find your company page. Click on it. You will then land in Admin Mode, that’s where you want to be.

Linkedin Company Page

Now you will look under Admin Tools where you will find under the “Extend Your Reach” submenu the “Invite Connections” link… Click on it, therefore a popup window will appear.

Below you will see how the popup looks like. It will allow you to either search your connections and invite certain people, industry specific or more. Or you can browse through your connections.

Linkedin Company Page

After finding your connections, you will be able to invite your connections. As you can see on the bottom left of the window, you can only invite your connections ONCE to your page, meaning the content of your page might be dialed in before you place your invites.

Linkedin Company Pages

After Clicking on the blue bottom at the bottom right of the page, you can wait until your connections click your page and accept the invite.

Tracking Data

I will be tracking the data on how many people clicked on the invite and liked my Company Page. Providing you with exact number.

Update

After running some tests with Lorenzo and Jan who contacted me in the comments telling me that they couldn’t see the option on their profile. We are still trying to determine what factor a part from being “random” there is in common. I thought it was related to the amount of followers they had on their personal profile (less than 1000). But one of Lorenzo’s colleague with 94 followers had access to the feature. So we know it’s not the amount of followers. We tried with other profiles located in Europe, as they are both from Europe – and had access to the feature with a France based profile with (15000 connections) so we know that’s not it. If someone has an answer on why they don’t have access to the feature, please add it to the comments.


14 comments

  • Ann Tuomela

    June 13, 2019 at 4:39 pm

    Nicely written!! That’s on my next task list!

    Reply

  • Lorenzo

    June 14, 2019 at 12:19 am

    Is this option available for everyone? I don’t have it on my company page.

    Reply

    • Charles Oreve

      June 14, 2019 at 12:22 am

      Hi Lorenzo, I have had similar comments from other people, I think it depends how many connections you do have on your personal profile as well. I will email you so we can run tests and publish them on this article.

      Reply

      • Jan

        June 14, 2019 at 1:17 am

        I have the same issue. I am missing the button and would like to know why 🙂

        Reply

        • Charles Oreve

          June 14, 2019 at 1:21 am

          Hi Jan,

          Just added you on Linkedin as well as sending you and email, would like to run a few tests with you so we can publish them on the article.

          Reply

  • Chris Willmus

    June 15, 2019 at 10:01 am

    Very helpful!! Thank you for sharing, I will try that “invite to follow” button!

    Reply

  • David Pansbo

    June 18, 2019 at 1:37 am

    Hi. Also just tried, however, I don’t have the invite option. Any ideas of how to fix this? Would be very cool to look into.

    Reply

    • Charles Oreve

      June 18, 2019 at 2:18 am

      Hi David,

      It seems that it’s still a pilot program, and it has not been added to all profiles yet, I’m sure they are working on a release to all profiles very soon.

      Reply

      • Kurt Uhlir

        June 18, 2019 at 9:54 am

        Great walkthrough article. I do not have the option on any of my company pages yet but am looking forward to it.

        Reply

  • Paul Damiano

    June 26, 2019 at 1:50 pm

    I had the option to invite connections to my company page and then it disappeared.

    Reply

    • Charles Oreve

      June 26, 2019 at 7:06 pm

      Hi Paul,
      Actually the same thing happened to my account. Since the beginning, as you can see from the comments below, there was profiles that did not have the option. Now it seems that all profiles do not have the option. LEt’s hope this is a temporary thing, as it was definitely a great feature from Linkedin.

      Reply

      • Slavcho

        July 22, 2019 at 2:46 pm

        Any update? The option disapeared from my menu few days after. Still no option.

        Reply

        • Charles Oreve

          July 22, 2019 at 7:29 pm

          Dear Slavcho, I wish I had more updates for you. Now it’s Linkedin’s decision on when they will be adding this feature again, wa sa great decision for you to do, and I sure hope they bring it back very soon.

          Reply

  • Slavcho

    July 23, 2019 at 2:34 am

    Dear Charles,
    Thanks for the fast response. I hope it will be back 🙂

    Reply

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